Building Authority and increasing rankings.
Our SEO process takes your businesses goals and amplifies them through search engines like google.
How Search Engine Optimization Works at Inmotion Media
At Inmotion Media we do things a little differently with your Search Engine Optimization. We develop a rock solid strategy that is unique to your business and will command authority over the competition when your customers are searching on their favourite search engines.
SEO Research and Competitive Analysis
We take your SEO strategy seariously. Thats why we start all of our SEO strategies with a deep dive into your business, industry, website and real terms people are searching for related to your business.
At this point we will need access to the backend of your website. Your Google Analytics and Google search console. If you don’t have these or know what they are. That’s not a problem.
We then analyze your current SEO efforts, identify opportunities and create a hierarchy of items to be addressed.
Next we dive into all of your competitors websites. What search terms they are ranking for and what is working for your competitors and what is not.
With these 2 pieces of research we can then the begin keyword research for your business. And determine what the most important search terms are for your business to rank for. We determine this based on search volume and level of difficulty to rank for this term.
Once this is complete we can begin building your customized SEO road map.
SEO Road Map
Your SEO road map is your tailored plan that will take place over the next 9 – 12 months. This is a step by step process that is slowly tailoring your content and search rankings to attract the right customer.
The roadmap is a unique plan to your business that is based off research and data collected from step one. Each of these elements is carefully considered when developing your SEO roadmap.
Everyones road map looks different but you can expect to see several recommendations that may include website redesign/ development, image optimization, content recommendations, blogging, internal and external linking.
We then review your road map to make sure that our goals are aligned.
SEO Road Map
We don’t move forward until you review, understand and approve everything that will take place in your SEO roadmap. It is crucial that we are aligned with your organizations goals.
Before we implement any strategies from the road map. We both must sign off on the direction we are headed.
With your approval of the roadmap and strategy we can move onto step 4.
SEO Execution
What your SEO execution will look like
- Updating meta tags, titles and descriptions
- Optimizing images sizes for quicker load times
- Adding Alt text to images
- Adjusting heading tags and H2s
- Internal and External linking
- Writing additional content to match roadmap strategy
- Monitoring and tracking Keywords
- Writing Blog Content
- Creating a strong Audience Offer Fit
- Building domain authority and trust.
Reporting
You want to know how all of this SEO is working for your business don’t you? We conduct monthly reports with recommendations for further optimization.
SEO is not a one and done strategy. It requires ongoing maintenance and up keep. Monthly reporting is the most accurate way to stay on top of things and make sure your not missing the boat and get passed by competitors.
Adjusting your strategy in realtime is the best way to ensure longstanding success.
